Case Studies
Discover how Align TV campaigns drive measurable results. Our featured case study: Grits & Eggs — a multi-location Atlanta restaurant leveraging OTT, mobile banners, and video ads to boost local awareness.
Grits & Eggs — Local Awareness & Engagement
Two ad groups (Mobile Banners + Mobile Video) across four Atlanta locations using a 5-mile radius to build awareness and drive in-store visits.
About this case study
Four Grits & Eggs locations activated a 5-mile geo-radius with two ad groups — Mobile Banners and Mobile Video — to build local awareness and drive in-store visits over a six-week window.
- 565 Hank Aaron Dr SW, Atlanta, GA 30312
- 699 Spring St NW, Atlanta, GA 30308
- 2625 Piedmont Rd, The Rock, GA 30285
- 3205 Cumberland Blvd SE, Atlanta, GA 30339
Banner CTR outperforms typical 0.8–1.0% ranges, signaling strong creative-audience fit.
59 visits from 74 clicks suggests high-intent traffic from banners.
2,800+ full video completions drive top-funnel lift and broad reach across ATL.